9/23/05

Inovasi Ala Mahasiswa

Mahasiswa memang sosok yang unik dan kreatif terutama dalam hal eksplorasi ide. Hal ini tampak pada kontes Cerebrovit Marketing Innovation Award (CMIA) 2005. Lomba yang ditujukan untuk mahasiswa, S-1 dan S-2 dalam dua kategori, yakni inovasi konsep/strategi dan inovasi produk. Ajang yang baru pertama kali diselenggarakan majalah MIX bersama Direxion Strategy. Ide-ide mereka bukan saja brilian tapi juga penuh kejutan, mulai dari ide pengalaman berpetualang di Jakarta, sampai jamur yang disulap menjadi sereal. Mari kita intip ide-ide jitunya!

Sumber: Majalah Mix No. 09 (20 September – 15 Oktober 2005)

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